Franchise Services Inc. brands Sir Speedy and PIP Printing and Marketing Services are using custom printed direct mail pieces to promote their range of services. Simply put, says David Robidoux, vice president of marketing services: "We're using PURLs to sell PURLs."
The world's second-largest Irish whisky is Tullamore Dew, and yet comparatively few Americans have heard of it, favoring instead competitors Jameson's and Bushmills. Importer William Grant & Sons USA is using a mix of retail partner efforts and direct-to-consumer marketing to change that..
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How concerned are your clients about the prospect of reduced mail delivery?
Lakewood College, a two-year nonprofit online school, has vastly increased its enrollment levels of military-affiliated students thanks to a postcard marketing program this summer.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: As online and mobile media continue to grow, are traditional media like package inserts, statement stuffers, door hangars and the like still important name sources?
While it'll be hard to characterize advertising spending as full speed ahead in 2012, at the very least it won't be moving in reverse. U.S. advertising revenue for media owners is forecast as increasing from a projected $173.54 billion in 2011 to $178.50 billion in 2012, according to new research by MagnaGlobal.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What impact will the USPS’ ever-worsening financial picture have on direct mail?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How much have the U.S. Postal Service's annual summer postage sales helped the industry?
For years there has been a strong demand for pre-movers—people planning to move. This was prompted by moving companies, who wanted to pitch the pre-mover on their upcoming moves. When online surveys became popular, companies started asking "are you planning to relocate within the next three months?" Those names became the first pre-mover lists.
Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:
