Planning Holiday Mail Patterns in an Election Year
Some uncertainty looms about how the Presidential election will affect direct marketers' mailing patterns and spending.
Some uncertainty looms about how the Presidential election will affect direct marketers' mailing patterns and spending.
Some larger catalog mailers have applauded the U.S. Postal Service's recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.
To save the USPS, one lawmaker proposed getting rid of nonprofit postage discounts
New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.
A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.
Chief Marketer and NextMark offer a selection of files new to market, including Catholic Advocate Educational Fund and RetirementJobs.com RideAlong.
It's an age old question for marketers: When is it appropriate to use compiled data or response data?
Knoxville, TN garage First Choice Automotive has boosted its sales by about 30% in the past couple of years thanks to locally targeted postcard mailings.
Chief Marketer and NextMark offer a selection of files new to market, including Crimson Direct College Students and Dartnell Management Masterfile.