Topic | Direct Mail

The increasing number of marketing channels, combined with prospects' enhanced ability to research their purchases, has created a significant budgeting problem.

Playwright Eve Ensler's Vagina Monologues includes a bit of advice for being a better lover that could easily carry over to those responsible for collecting data for marketing purposes. SLOW DOWN. How this makes one a better lover is pretty obvious. So let's focus on the data part.

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media's Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

Donors who give both offline and online are the most valuable to nonprofits, according to a new study from Convio.

Spending on, and revenue from, direct marketing channels is up -- but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces.

Modern marketing databases are asked to do much more than they have in years past. Decision Software's Jeff Fowler offers insight into designing and structuring platforms for maximum benefit.

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.

Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.

Redesigned postcard mailings helped a suburban Philadelphia real estate broker increase its direct mail response rates by 46%, after increasing his direct mail spend by 36% over the last two years.