Today we meet Maggie Powers, director of sales and marketing at Infocus Marketing Inc. Powers made a career change to list brokerage about four years ago, after having spent 10 years working for a national trade association.
Irish households with Internet access send and receive the highest volumes of physical mail in the country, according to wire service reports.
(Multichannel Merchant) DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog. The 832-page catalog sells a broad range of discs, including classics from the '30s, '40s, and '50s, rare B westerns, Japanese animation, and television shows.
Hallmark Flowers & Gifts has mailed a 16-page catalog touting a variety of flower-and-heart-based merchandise, just in time for Valentine's Day. The catalog promises free shipping for orders placed by a certain date. Omaha Home for Boys has sent out a 6"x 11 1⁄2" mailer that features a teddy bear on the cover, and teases…
Today we meet Dina Fanelli, a list broker who co-founded Trinity Direct 10 years ago. She does list brokerage mainly for Roman Catholic charities, animal welfare groups and libraries.
Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association's Circulation Day in New York Wednesday.
GlobeDirect LLC, a direct mail and marketing firm owned by Globe Newspaper Co., has filed a complaint against six former employees. The complaint alleges the employees stole work histories, customer lists and internal documents, and have enticed GlobeDirect clients to work with Kirkwood Direct.
Mercy Home has nestled a 116-page book within its most recent fundraising offer: Aside from the weight and heft of the package, there's no indication that "No One to Call Me Home: The Heartbreaking Stories of America's New Orphans" awaits recipients. The book carries a cut-out reply form with a $10/$25/$50/$100/other ask ladder. United States…
This week, Meet the Broker features Fabiola Molina, a list broker and manager at Bulls Eye Marketing Inc. Molina specializes in the dietary supplement and health product categories.
In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard
