In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he'll drive home his point with the rhetorical question, "What would you rather be in life, a meaningful specific or a wandering generality?"
More than a dozen states have proposed do-not-mail legislation, said Postmaster General John E. Potter during his address at the National Postal Forum on Monday.
United Parcel Service has instituted a package intercept and rerouting service -- for shippers to designate a new delivery address while a package is still in its transit network.
Raintree Nursery's most recent catalog features a sepia-toned picture of an apple tree planed by Johnny Appleseed in 1821, and offers both the tree's backstory and a chance to order a similar item. The Humane Society asks for support of farm animal rights, with a tote bag premium provided to those donating more than $12.…
The New England Mail Order Association differs from many other DM clubs in that it has always been a very personal organization. And that, said Tim Litle on Thursday, can make all the difference in the world.
Today we meet Jen Sager, vice president of the domestic division of brokerage accounts at American Name Services. Sager began her list career with the Orem, UT firm about 10 years ago.
The U.S. Postal Service Board of Governors (BOG) has challenged the Postal Regulatory Commission on several of its rate recommendations, including those for standard mail flats, or catalogs.
Underwear manufacturer Hanes splashed actress Christina Applegate across its most recent catalog, which features a variety of tee shirts, underwear, and other apparel. The Wildlife Conservation Society's most recent mailing uses a voucher design – a rara avis for a fundraising piece. And Corporate Writer & Editor's subscription solicitation package promises “More than $500 worth…
The Penobscot Indian Nation has sold PIN Rx, its troubled mail-order pharmacy, to I Care Pharmacy, a company that plans to relocate the operation elsewhere in Maine, according to wire service reports
Today we meet Tricia Fleming, vice president of list brokerage at Mokrynskidirect. Fleming planned to pursue a career in advertising in New York, but decided to give list management a try because the commute was shorter. It was a happy discovery, because she found she really liked working with lists.
