Topic | Direct Mail

The Coalition of Catalog Mailers Thursday filed a motion with the Postal Regulatory Commission to delay implementation of the new standard mail flat rates.

Melissa Data, a direct mail services firm, has purchased Peoplesmith Software, a direct mail software firm, for an undisclosed sum.

Chase bank sent out the most financial services acquisition direct mail pieces in 2006, with 1.7 billion pieces, according to market research firm Mintel Comperemedia.

Meet the Broker features Larry Roth, who makes list recommendations for financial newsletter publishers and other business-to-business direct marketers.

Buying from an average retail store makes selling look like a simple transaction. A person goes into your store presupposing they will buy something. If they see an item they like or need, if the price is right, they will buy it. Most have already decided to make a purchase and they let you know…

Restoration Hardware will concentrate on driving direct sales from its catalogs and Web site and expects to get more than half its sales from those centers within three years.

The Postal Regulatory Commission has granted the Coalition of Catalog Mailers more time to file comments on the reconsideration of its recommendations for standard mail flat rates, some of which call for increases of more than 40%.

Today we meet Beth Wolven, lead broker at Direct Communications Corp., a Rutland, VT-based list brokerage and management firm.

Depending on how several lawsuits are decided, marketers may either lose a channel to consumers, or Departments of Motor Vehicles may be turned into 51 shared-mail service providers -- one for each state, plus the District of Colombia.

The U.S. Postal Service has asked the Postal Regulatory Commission to extend for another year its decision to allow mailers to place repositionable notes (RPNs), also known as sticky notes on mailing pieces.