Topic | Direct Mail

The Postal Regulatory Commission on Friday turned down a request by a catalog industry group to delay implementation of the new Standard Mail flat rates while it received more testimony.

Mailers and vendors may be concerned about the looming increases in postal rates, but they're not panicked, if a panel of pundits is any indication.

More is better, consumers don't need to be bribed to do good works, and when given a choice of two design packages, going for the "old ladyish" variation is the formula for success.

Today we meet Elliot Danziger, director of e-mail marketing services at ePostDirect Inc. He's been in the list business for 11 years.

All good marketers know that they must test each message against a control to see if good results can become stellar results. Did you know you could do this with the articles you submit to Web sites, e-zines and online directories?

The U.S. Postal Service is combining its eight primary international mail offerings into four categories familiar to U.S. customers. The move will allow U.S. customers to use Priority Mail and Express Mail packaging for items with foreign and domestic destinations.

Industrial apparel marketer Duluth Trading Co. has launched

The U.S. Postal Service must explore broadening contract delivery services as a way to cut costs, Postmaster General Jack Potter told a Senate panel Thursday.

Today we meet Bernie Ryan, president of Direct Effect Media Services Inc. Ryan started there as a direct mail copywriter, but as his job evolved he shifted into list brokerage.

The Kids Wish Network mailed a 4 1/2