Harnessing the Power of Closed-Loop Marketing in 3 Easy Steps
Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps
Topic | Digital
Get On Fleek—Start Paying Attention to Gen Z
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
Adapting to the New B2B Digital Normal
“The face of B2B is not what it used to be,” Google's Jim Lecinski told attendees BMA15.
B2B Marketers Not Yet Mature Digitally: Report
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
New Site Helps McGraw-Hill Connect With Students and Educators
A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.
Lessons Learned At the Adobe Summit
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
Tag Management: What’s Next and Why it Matters
Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.
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