Topic | Digital

Customers have a lot of options online when it comes to shopping. Making a personal connection is one way to differentiate your site and make it a repeat destination.

Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers.

Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.

Are you thinking of rebuilding a website for your organization? Buckle up for the ride of your life.

Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.

The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed ridiculous. Today, this is the new reality.

Broadening the reach of your native advertising is similar to any other type of international expansion — it begins with research. Here are the first three steps to take

Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.

Although digital and brand are permanently joined at the hip, mending your website woes won't solve all your problems.

Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.