B2B Marketers Unsatisfied With Conversion Rates: CMO Council
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.
Here are five “big lies” that have hindered the mobile progress of brands worldwide.
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.
Facebook is expanding its retargeting technology to mobile devices, and this time it's doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.
No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.