Topic | Data & Analytics

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

B2B marketers have more ways to connect with prospects and customers than ever before. But none of that matters if you don’t really understand what they want.

Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.