When purse strings are tight, marketers need to find a way to keep frugal customers buying. Click here to learn how customer experience management can help your brand stand out, and build a loyal customer base.
That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.
When it comes to loyalty marketing plans, are you looking at what your rivals are doing, or beyond? Find out what's working around the globe.
The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers.
Ogilvy Worldwide's digital and direct marketing division, OgilvyOne has been selected to serve as the agency of record for Sears Holdings Corp., the parent company of Kmart and Sears, Roebuck and Co.
(Multichannel Merchant) Credit card holders of general merchant J.C. Penney Co. are among the 650,000 customers whose personal information may have been compromised because of a lost back-up computer tape.
With the number of post-holiday catalogs flooding his mailbox, Jeff Zabin wonders how many direct marketers are on a green mission. Click here to find out what Zabin has found out, and what companies are doing to cut down on environmental waste.
The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan's tips on how to get started.
J.C. Penney will close its call center in Moosic, PA, and eliminate roughly 275 job, according to reports.
Bisnode, a Swedish digital marketing company, has acquired Lundalogik, a supplier of customer care and customer relationship management systems.
