Topic | CRM

Feeling emotional? You should be, if you want to understand your customers' mindsets and gain essential insight to maintain their loyalty

Earlier this week, prior to ad:tech, we had the chance to join another gathering of those in the industry. We traveled to San Diego to participate in Experian Americas Sales Summit, joining a panel of those much...

Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.

The flight plans for American passengers last week were turbulent, as the airline cancelled more than 1,500 flights to inspect its fleet of MD-80s. Robert Passikoff examines that this means to consumer perception of the brand. For the story, click here.

Humana will an 81,789-square-foot call center on April 21 in Tempe, AZ, according to the Phoenix Business Journal.

Click Tactics, Inc. and Intrasight, two relationship marketing services firms that merged last September, have rebranded themselves under a single name, ClickSquared. The company is based in Waltham, MA.

Quick is FedEx Kinko's new business loyalty program the original or a copy? It's a little of both, actually. On April 2, the Dallas-based company is relaunching

What do you do to make your very, very best customers feel appreciated? Considering how much they purchase, and how you spend almost nothing to bring them back again, probably not enough.

How do you build loyal, passionate, and profitable customers for the long-term? The key is in building the relationship. Find out how to become your customer's trusted advisor.

How do you know a customer like Kelly Hlavinka has defected from your business for a better deal? Hopefully you're checking your customer database and seeing the warning signs. Find out how she would set up a defection defense strategy to start trying to lure customers like herself back.