Topic | CRM

Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that

Let's paint a picture of the best possible hockey fan, at least as far as the National Hockey League's direct marketing department is concerned. This

RTC Relationship Marketing has promoted Michael Duke to senior VP and director of marketing intelligence, and named former senior VP Elizabeth Upton head of account management.

Let us go now, you and I, to a fantasy realm where marketers have blank purchase-authorization slips in their hands. Vendor Guru has outlined five pre-purchase

Think your company is too small for a CRM structure? Think again. According to a white paper from CRM software consultancy Vendor Guru, appropriate customer

Navin Mithel has joined Alaska Airlines as managing director of customer relationship management.

Database agency Merkle has hired Chris Crayner to serve as senior VP of customer management strategy.

CRM services and data management firm Salesforce.com generated $263.1 million in revenue during its second quarter, a jump from the $176.6 million it realized in second quarter 2007.

For a price or a click today's consumer can have it all. At the Chicago Association of Direct Marketing's recent IMX08 event, Yankelovich Inc. president

What do customers want when they reach a call center? Courteous American reps who can solve their problems. And there's little room for error, judging