Topic | CRM

Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.

The money isn't there anymore.That's the overwhelming message from Direct's annual database practices survey.DMers are spending less, on everything from

Rich Maradik, currently senior vice president and chief information officer at Gaylord Entertainment, will add the title and responsibility of CMO to his portfolio.

While the Web has made comparison shopping easier, marketers should focus on the service they offer to customers at least as much

Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider.

The longer you take to get product into a consumer's hands, the more their desire will fade, increasing the possibility of a return. Here's some things you need to do pre-sale to assure your overall return rates go down

In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth - namely the growth that comes through customer acquisition. Here's why concentrating on understanding and keeping the customers you've got is the strongest strategy in battling churn

Acxiom Corp. posted net earnings of $15.8 million for the second quarter, an increase over net earnings of $9.2 million in the prior year.

You can promise your customers the world. But you need to communicate how and what you're going to do to make them choose you over the competition. Here's how you can make those pillars of promise become more than empty guarantees.

Your creative team's impact on customer relationships is heightened by the nature of loyalty marketing — marketing based on dialogue. This is why you need to get your brand's creative team on board with the marketing program