Topic | CRM

Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can't employ

A new study lists the companies consumers are most likely to recommend to their friends and family

Jon Schneider, executive VP and director of client service for the flagship office of MRM Worldwide, died suddenly on Sunday, March 22, at his home in Brooklyn, NY.

Every few years those attempting to predict the latest interactive trend will come out and make a statement like “Content is king.” In Google’s case that statement might read “Context is king,” and for the fake blogs, it would be...

Ogilvy New York has named Harvey Kipnis managing director of OgilvyOne, and Simon Pearce managing director of Ogilvy & Mather Advertising.

Venture Infotek and Welcome Real-time have inked a partnership under which they will provide a series of loyalty offerings within India. These solutions will allow cards payment businesses and retailers to deliver personalized offers and redemption alternatives at the point of sale. More, plus The Opportunist's Take, follow.

ICT Group Inc. has rejected an eight dollar per share bid from Aegis Ltd.

Despite taking a deeper net loss in 2008 than it did in 2007, Agegis Ltd. made an offer for ICT Group. Details and The Cynic

A new poll shows only 30% of consumers hav been contacted by their financial firms during the recession. This flies in the face of textbook CRM.

Loyalty program members are a marketer's best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.