Topic | CRM

Royal Caribbean Taps Betsy O’Rourke To Be Senior VP Of Marketing

|  by Chief Marketer Staff

Cruise line Royal Caribbean International has named Betsy O'Rourke senior VP of marketing. O'Rourke will be responsible for all aspects of the cruise line's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.

Digital Body Language

|  by Chief Marketer Staff

The Internet has made today's consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business

In-Market Timing

|  by Chief Marketer Staff

Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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