Topic | Content Marketing

Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace

With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace…

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri

In its biggest youth-marketing move to date, Burger King is following millions of teenagers straight to MySpace.com, one the most popular online communities for the young to meet, chat and socialize.