Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot
Burt's Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g
Pinterest is the latest social platform to draw marketers' attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here's some sound thinking on how to get pinning, and winning.
KFC is using social media to give away hundreds of gift certificates to Facebook fans and Twitter followers.
Red Rose Tea is stirring brand fans' memories of shared times with friends in an ecard Valentine campaign.
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
A Valentine
