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Nerdist’s New Media Empire
Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they're leveling Nerdist content across multiplatforms.
Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they're leveling Nerdist content across multiplatforms.
Digital influencers are your content marketing distribution army. Here's why you need them working for you!
Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.
Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.
A new Cricket campaign "Half Is More" plays up its lower price compared to two top competitors, Verizon and AT&T.
A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.