Topic | Content Marketing

Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies…

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.

Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.

Popular YouTube influencers can make great social media influencers if you play your cards right. Here's some solid tips.

Misty Copeland, a soloist with the American Ballet Theatre, has signed with Under Armour to help sell its women's line, pivoting from its traditional advertising using professional athletes.

Implementing a digital asset management system can not only make your life easier, it can also make your team’s and your vendors’ lives easier.