Topic | B2B

Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.

Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.

Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.

The importance of having a strong brand and positioning it properly was a key topic at the first B2B Marketer Awards & Conference,

Here's three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.

Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.

Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.

A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.

Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.