B2B Connect to Convert Call For Speakers Open Now
Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston.
Topic | B2B Events
Four Event Marketing Metrics That Matter
With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.
Improving Engagement at B2B Live Events
To get the most out of B2B trade shows and live events, marketing and sales teams must agree on how they define a lead.
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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