TiVo has named Matt Wisk as senior VP, chief marketing officer to direct its global marketing efforts. The appointment took effect Sept. 20.
Wisk will be responsible for branding, product marketing, online marketing, customer relationship marketing, corporate communications and public relations.
Most recently, Wisk was CMO at Herbalife International, a nutrition products company. Prior to that he worked for Nokia for nine years rising to VP-marketing, North and South America.
TiVo offers television services for digital video recorders and has more than 2 million subscribers.
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