The ABCs of Motivating Your Generation X, Y, & Z Customers with Rewards

Posted on by Chief Marketer Staff
A PROMO Webinar


The ABCs of Motivating Your Generation X, Y, & Z Customers with Rewards


Register now for this informative live webinar

How much does your organization spend each year on customer loyalty programs? The answer is probably too much and in the wrong places.

The process of driving customer loyalty through free merchandise and gift cards is undergoing a seismic shift in the marketplace. Since loyalty programs began, such programs were limited to providing either a limited and out of date merchandise catalog with products most customers didn’t want, or an array of gift/cash-cards that provided little in the way of program branding (the characteristics that actually promote customer loyalty.)

Tony Small, Senior Manager at Amazon.com, and Michael Reuge, Executive VP of USMotivation, will discuss the new “ABCs” of customer loyalty programs. Tony and Michael will outline how the opportunities for driving customer loyalty have evolved rapidly over the last 6 months since Amazon’s entry in the customer loyalty space. Companies no longer have to choose between preserving the brand experience they need and providing the selection their customers demand.

Register for this webinar and you will come away with an actionable understanding of:

  • How to launch a solution that reinforces your brand while also providing your customers with millions of reward options.
  • How to use available tools to meet the needs of unique programs (points, bottle-cap codes, etc.)
  • How to measure the cost savings from using a solution that follows the ABCs model

Register now for this informative live webinar

Presented by PROMO and sponsored by Amazon.com


Live Webinar

Thursday, April 17, 2008
2:00 PM ET | 11:00 AM PT


PRESENTING:


Tony Small
Senior Manager,
Merchandise Rewards Team
Amazon.com


Michael Ruege
Executive V.P.
USMotivation, Inc.


Copyright 2008, Penton Media. All rights reserved.

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