Image-based content has asserted itself as the centerpiece of the online universe, thanks in no small part to the popularity of infographics, filtered photos, memes and videos. But what makes visual content effective, and how can marketers use images to drive actions? Tim Riesterer, chief strategy and marketing officer at Corporate Visions, shares his tips in a post for Content Marketing Institute.
He offers three recommendations (each starting with the letter “C”) for effectively using visual elements in content marketing:
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