Tech Stack

We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.

In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.

Social media platform TikTok debuted generative artificial intelligence avatars for advertisers in June. The avatars of real people will help brands develop creative content for the platform at scale, TikTok said in the press release announcement. Brands can use stock avatars or custom avatars. TikTok built stock avatars using paid actors that are licensed for […]

This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn’t stop in Cannes. Here’s a guide including everything you need to know.

Retail giant Walmart announced it will roll out digital shelf tags to 2,300 stores by 2026 replacing the paper tags it uses now. The omnichannel technology upgrade will help increase efficiency in updating prices, replenishing inventory and picking ecommerce orders, according to Walmart in a press release announcement. Walmart piloted the electronic price tags at […]

Operating a retail media network is in the cards for craft retail chain Michaels, said Heather Bennett, executive vice president of marketing and ecommerce at the Retail Innovation Conference in June. The chain previously dabbled with operating a retail media network but did not move forward with the initiative — as many of the products […]

Some ad campaigns target customers most likely to convert. Another common tactic is to conquest a competitor’s known customers. But bringing in the consumers most likely to convert often means a brand is paying to get a sale that was already coming their way. And targeting competitors’ customers can waste budgets on people who simply […]

Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome. 

Apple’s highly anticipated Web Eraser, an AI-driven privacy feature for iOS 18, was a no-show at WWDC 2024, leaving many in the digital media and advertising industry on edge. Although the feature didn’t make it into the final release, industry experts believe it’s only a matter of time before Apple reintroduces this ad-blocking technology. This development signals significant implications for digital advertising, pushing marketers (and publishers) to rethink their strategies in the Apple ecosystem.

Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher’s sharp wit on tech’s progress.