THE MARKETING COMMUNITY has embraced e-mail in a big way. A recent Forrester Report showed that 92% of marketers use e-mail for retention marketing and 60% use it for prospecting.
Can you squeeze more ROI out of your efforts and make e-mail work harder for you? Yes. Here’s how.
Prospecting
The good news is that the quality of e-mail lists is improving. More publishers are putting their e-files up for rental
Network
