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Media Investment

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How Unilever Is Investing in Innovation Across Its Media Plan

How the CPG brand is allocating media investment to support innovation.

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Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities

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Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency

Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy

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How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions

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