Best Practice

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  Direct Marketing | Print

  Proving the Value of PR

  Here are four tips to help prove the value of PR
  in marketing to your company’s c-suite.

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  Data Driven ROI

  Creating Great Customer Experiences: 4 Areas to Master

  CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?

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  Technology

  3 Tactics that Might NOT Be Right for Your B2B Brand

  Not all tactics that work in B2C work for all B2B marketers. Here’s three tactics you might want to consider dropping.