Stupid Pitch Watch: That’s Not PR, It’s Me-R

Posted on by Chief Marketer Staff

The first time I heard of the WIIFM principle was in an interview with permission marketing guru Seth Godin.

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In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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