Strottman International hired Ali Pohn as its first-ever chief youth officer.
Pohn will oversee Irvine, CA-based Strottman’s youth-marketing research and ideation groups, including student, parent and teachers. She most recently was VP of Super Group, an ideation division of Research International, Chicago. Pohn will be based in Strottman’s Chicago office.
“Her commitment to fostering creativity and learning by the kids while working on real-world client projects makes our Kid Engineer program a win-win for all,” said Tom Wong, Strottman Senior VP-strategic insights/entertainment marketing.