Steve Cone has joined Epsilon as executive vice president of Strategic Marketing Services. His new position marks his second tour of duty with Epsilon: He started with the Dallas-based company in the 1970s.
In the intervening years, he held positions with Citigroup, Fidelity, Key Corp, and American Express. He also penned the book “Steal These Ideas: Marketing Secrets That Will Make You a Star”.
In his current role, Cone will be responsible for guiding Epsilon clients’ media mix and multi-channel marketing and brand-building strategies. Epsilon offers data-driven marketing technologies and services.
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