Doubleday Direct has named The SPeCIALISTS Ltd., Weehawken, NJ, to manage its two new book club files.
Black Expressions names 34,842 buyers with interests in the African American community including heritage, culture, romance, self discovery and biographies. The Outdoorsman Edge identifies members who are avid hunters. Books and videos purchased by these members include topics on fishing, outdoor skills, firearms and cooking game.
The SPeCIALISTS also manage Doubleday Directs other nine specialty clubs including Crossing Book Club, Crossings for Kids, Doubleday Book Club, Doubleday large Print, Literary Guild, Military Book Club, Mystery Guild, Science Fiction Book Club and Stage & Screen.
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