Special Reports

The Recession-Proof Growth Playbook

- Conversica

The conversation about the US economy is all over the place—and the uncertainty is giving revenue teams a massive headache. If you’re in Marketing, Sales, or Customer Success, you’ve probably been living the reality for a few months now. Your discretionary spending is being cut and so is your customers’, headcount is frozen or even…

Recession-Proof: Using AI to Retain and Grow Customers in a Downturn

- Conversica

We don’t need to tell you there is economic uncertainty right now. If you’re tasked with keeping and growing current customers, you’re probably already seeing some of the signs: businesses tightening their belts, angling for discounts, hinting at a non-renewal or a shorter term. Maybe your own organization is pausing hiring or cutting budget to…

Maximize Virtual Event ROI

- Conversica

Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the time to pipeline can be much longer without having a face-to-face conversation as a jumping…