SkyTeam, an alliance of six global airlines, has embarked on its first brand awareness campaign with an online sweeps in conjunction with Coca-Cola.
The “What is Your Dream Vacation” sweeps offers eight trips valued at up to $35,000 to any of 500 international destinations served by alliance members Aeromexico, Air France, Alitalia, CSA Czech Airlines, Delta Air Lines and Korean Air.
The promotion runs in five languages in 16 countries and is designed both to raise SkyTeam’s profile and to build a database of travelers. Consumers can enter the sweeps at www.skyteam.com through Mar. 31, which is also branded by Coca-Cola.
TV commercials, print ads and in-flight movies will be co-branded with both SkyTeam and Coca-Cola. TV, print and in-flight movie ads support.
Detroit-based ePrize handles.
Network
