Branding agency Siegel & Gale has hired Matt Wahn to head up its interactive media business on the East Coast.
Wahn took the post of director-interactive media in Siegel & Gale’s New York office on Jan. 3, replacing Thomas Ordahl, who left the agency.
Wahn had been VP-practice leader at p.r. agency Hill & Knowlton, New York, and is credited with establishing that office’s interactive solutions business.
At Omnicom-owned Siegel & Gale, Wahn will oversee interactive media work for clients including CureSearch, Dow, Experian, Free Library of Philadelphia, Lexus, Microsoft, Peregrine and Sony PlayStation.