Audio Book Club, Morristown, NJ, has changed its name to MediaBay, Inc. According to the company, the new name reflects its increased emphasis on its online activities, which include MediaBay.com, its content and commerce media portal.
Kristine A. Snyder has been appointed vice president of Connecticut operations at the Millard Group Inc. Snyder had joined the company as an account manager in 1993, was promoted to account director in 1996 and vice president and officer of the company last year.
Group 1 Software, Lanham, MD, has appointed Kenneth Chow executive director of marketing. Chow will be responsible for directing Group 1’s strategic and tactical marketing efforts, including market analysis, product management, advertising and promotion, public relations, and trade show and conference activities. Chow most recently was vice president of marketing for Network Alchemy, in Santa Cruz, California. Group 1 Software provides database marketing, electronic document composition, data integrity and mailing efficiency services.
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