Short Cuts

Traffix, Inc., which offers an online database of millions of customers, will buy back up to one million shares of its common stock. “The stock is trading below its tangible book value per share,” said Jeffrey Schwartz, chairman and chief executive officer of the Pearl River, NY-based firm, in a statement. “We feel that buying our stock is an intelligent use of our capital at this time.”

TV Guide Inc. has launched a Web guide of live Internet events. Available on TV Guide Online (www.tv.com), the service lists daily Web events in a grid format similar to that of the TV Guide print product.