Short Cuts

Imagine Media has been renamed Future Network USA, adopting the name of its parent company, The Future Network, a publicly traded U.K. company. Future Network USA publishes PC Gamer, PSM – 100% Independent Playstation 2 magazine, Maximum PC and MacAddict. The subscriber files are managed by ALC Data Management.

Koberi Inc., Carrboro, NC, has been named agency of record for Alvey Systems, St. Louis, a supplier of specialized material handling solutions for manufacturing and distribution markets. Annual billings on the account are projected in excess of $800,000.

Gateway Inc. has named Greg van den Dries senior vice president of solutions. Bob Burnett will assume the role of senior vice president of hardware. John Heubusch was promoted to senior vice president of strategy and planning and Nemo Azamian to senior vice president of customer service and support.

Ed Rooney has joined Roska Direct, Montgomeryville, PA, as an account director. He will lead several key agency healthcare accounts.