Short Cuts
QVC founder Joseph M. Segel has extended his contract to continue as chairman emeritus and as a consultant to the shopping network through January 2008. He retired from his role as chairman in 1993.
Predictive analytics software and services provider Sightward appointed Marty Levin as executive vice president of sales and marketing and Jay Bartot as vice president of engineering.
Wells Fargo, Sacramento, CA has selected Unica Corp.’s Affinium product to help manage its customer communication programs.
Andrew Parsons, the recently retired director of McKinsey & Company, Inc. and Lois Miller, vice president of advertising sales and marketing, western region for Hearst Magazines, have joined the newly formed advisory board of Avenue A Inc., a digital marketing services firm.
Experian has introduced Advanced Select for Prime Database, a unique shared database designed for preapproved credit offers that contains credit and demographic data information on more than 70 million creditworthy U.S. consumers
