Short Cuts

The Hudson Valley Direct Marketing Association Summit Conference will be on April 2. Sponsored by Madison Direct Marketing, the Second Annual “Meet the Presidents” event features panelists Chris Hulse, president of Madison; Pamela Larrick, CEO of MRM Partners; and Richard E. Penn, founder of Telemarketing Concepts. Rich Mercado, senior manager of Madison, will be the master of ceremonies. The event takes place at the Fairview County Country Club in Greenwich, CT, from 12 to 2.

The Townsend Agency has changed its name to Townsend Inc. to better reflect its range of services, according to a company statement. The Sand Diego-based integrated marketing firm offers brand strategy, public relations, advertising and interactive.