The Westport, CT-based agency Crossbow Group has been chosen by Weekly Reader Corp. to develop direct marketing, Internet, trade show and other advertising promotions. Weekly Reader is part of the educational publishing firm WRC Media Inc.
Beryl Companies, a healthcare industry teleservices agency with headquarters in Bedford, TX has acquired roughly 30 call center client agreements for an undisclosed sum from Coactive Systems Corp., another healthcare teleservices firm located in Nashville, TN. Terms of the deal completed on Feb. 2 have not been disclosed.
The Chicago-based B2BWorks interactive marketing agency has received a new infusion of capital financing from Saints Capital and changed its name to ClearGauge, as it begins offering an expanded array of online marketing and ROI measurement services.
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