William Shatner is back in the universe of discount travel, hawking for Priceline.com.
A radio advertising campaign, which started this morning, features Shatner, this time with a sidekick. The sidekick is the priceline.com super computer that toils day and night to find airline tickets, hotel rooms and other travel products at discounts.
Earlier this year, Shatner renewed his contract to appear in priceline.com radio and TV ads. The Shatner/computer theme will also be used for an upcoming online ad campaign.
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