Mailshell.com, Santa Clara, CA, is marketing a free service that claims to protect user privacy and eliminate junk e-mail before it reaches a user’s inbox.
Mailshell has an e-mail portal where users can sign up for whatever sites from which they wish to receive information by filling out a universal subscription form on Mailshell’s portal. Users can receive e-mail in their own mailboxes or through their own Mailshell Web-based e-mail accounts.
The system filters incoming e-mail. “If users do not like what they are receiving, the company will stop it,” according to the company.
Users may subscribe anonymously. Mailshell creates a separate and anonymous e-mail address, a “mail shell” for each e-mail list and “only reveals what the user explicitly has given permission to reveal,” said the company.
The service is beneficial to e-mail marketers because it provides users with samples and reviews of content so it “matches e-mail senders and recipients enabling a more targeted exchange of information,” the company added.
“Junk e-mail is in the eye of the beholder,” says Tonny Yu, founder and CEO of Mailshell, in a statement. “Our goal is to offer a comprehensive e-mail management service that increases users’ productivity and control while maintaining their privacy. Users should be empowered to judge for themselves which e-mails they should or should not receive.”
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