SendTec Inc., the parent company of DirectNet Advertising Creative South and iFactz, has hired Steven Morvay as managing director.
Morvay has previously served as president of Collier Newfield Inc., a direct marketer of children’s book clubs and continuity card programs. Before that, he was senior vice president marketing at Waldenbooks where his team created the super store division, which is now Borders Books and Music. He also held senior roles within HBO, Ogilvy & Mather Direct and Saatchi & Saatchi Direct.
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