SeaWorld Parks & Entertainment has hired BFG Communications, a Promo 100 agency, to develop and attract strategic marketing partnerships for all of its 10 theme parks.
The parks include: SeaWorld California, SeaWorld Florida, SeaWorld Texas, Discovery Cove, Aquatica, Busch Gardens Tampa, Busch Gardens Williamsburg, Adventure Island, Water Country USA and Sesame Place.
BFG will be responsible for attaining partnerships within the selected categories including: wines, spirits, Fuel, Mailing and Shipping, Military, Pet Food and Supplies, Drug and Pharmacy, Footwear, Optical products and Gaming.
BFG is headquartered in Hilton Head, SC, with offices in New York City and Tampa, and over 25 field-marketing offices across the country. BFG ranked No. 42 on the 2010 Promo 100 with 2009 U.S. net revenue of $22.8 million.
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