Martha Stewart Living Omnimedia Inc. has struck a deal for Sears Canada to become the exclusive Canadian retailer for the Martha Stewart Everyday brand.
The multi-year deal begins in 2003 after Martha Stewart’s arrangement with Zellers Inc., which launched the brand in Canada, ends.
The brand label collections in bed and bath, housewares, gardening, textiles and seasonal products will be available in Sears Canada stores and through its catalog and Web site.
The bankruptcy of Kmart Corp.
Martha Stewart Living Omnimedia Inc. has struck a deal for Sears Canada to become the exclusive Canadian retailer for the Martha Stewart Everyday brand.
The multi-year deal begins in 2003 after Martha Stewart’s arrangement with Zellers Inc., which launched the brand in Canada, ends.
The brand label collections in bed and bath, housewares, gardening, textiles and seasonal products will be available in Sears Canada stores and through its catalog and Web site.
The bankruptcy of Kmart Corp.
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