Search Results For: loyalty

Mary Beth Roberts has been hired by Brierley & Partners, a Dallas-based marketing firm specializing in the design and implementation of customer loyalty

Two bills restricting the collection and use of data acquired from loyalty marketing cards used by groceries and supermarkets are making their way through

Rapp Collins Worldwide, New York, named Malcolm Speed as chairman and chief executive officer. Speed, who had been executive vice president and partner

Despite the huge volume of traffic portal sites offer commerce players, revenue expectations for portal tenancy deals are often overly ambitious and are

MyPoints.com Inc., a provider of Internet direct marketing and loyalty rewards program, and Hilton HHonors, a Hilton Hotel frequent-guest rewards program,

A handful of top hotel chains have remodeled their frequent-guest programs to accommodate more promotion-savvy travelers. The newest revamp came from

FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered “financial and/or other inducements”

Simon Property Group has a lot to explain. The company broke a $25 million campaign last month to brand its 145 malls and forge a bond with the 100 million

In February, we speculated how growing online grocery ventures might affect bricks-and-mortar stores. Beginning this month, retailers get to watch a prime

There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons – especially the ones housed in colorful free-standing inserts