Search Results For: loyalty
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Consumer evolution
Promotion participants are migrating to the Internet. But traditional marketing tactics are still what’s driving them there.Perhaps a day will come when
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Snow Days
Card-carrying snowmobilers suit up this month. Will the weather hold?When the Quebec Federation of Snowmobile Clubs met this fall, a rep from Yamaha offered
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Direct Marketing | Print
Espaa Go Bragh
Does the luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in
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Direct Marketing | Print
people
Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover
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Direct Marketing | Print
MSGi Picks Up Perks.com
Direct marketing company Marketing Services Group Inc., New York, will acquire 80% of Perks.com. Terms of the transaction were not disclosed. Los Angeles-based
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ALL THE WORLD’S A STAGE
The inaugural Globes uncovered campaigns without boundaries.After nine years of handling the global World PRO Awards of Excellence competition, PROMO
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On the Run
A pilot run gives wireless marketing its first real test drive.Whether you consider the mobile phone to be an indispensable lifeline or the biggest nuisance
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Black Hole or Treasure Trove?
Retailers dropping their loyalty programs are fumbling the ball.Safeway PLC has discontinued its loyalty-card program, The Wall Street Journal reported
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FINALISTS
Best Multidiscipline Campaign Campaign: Baby Bonus Savings Club Agency/Client: Mars Advertising/Farmer Jack Supermarkets Mars helped Farmer Jack keep
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PETA Peeves
Among the industry gossip bandied about during the PROMO Expo conference and exhibition at Chicago’s Navy Pier last month came two reports of the People